Up In The Cloud

A quick real life example of how living in the cloud made my life easier.

This morning the new Android update (multi-touch) was pushed out to my Nexus One. I updated my phone while laying in bed and half asleep. When I updated my phone I pushed out the update on top of the Lock 2.0 application that was running (this app allows you to open you phone similar to the iPhone's interface).

After the update I could not get to my home screen, make phone calls or access any of my apps, I was stuck on top of the Lock 2.0 app (I have no idea what caused this to occur). What I did next was something that would have been a last resort on any previous phone I have owned, I wiped everything off my phone (contacts, pictures, applications, settings, etc...) and restarted.

Normally when doing this I would have found myself in a labor intensive process of having to input my contacts, re-download my apps, and I would have been without my pictures.

As I restarted my Nexus One I was brought to the home screen which I was initially brought to when I first opened my phone out of the box. From here I simply followed the setup process, sync'ing my Google.com and Gmail accounts. In less than five minutes I had everything restored back on my Nexus One - contacts, pictures and all of the apps I had previously had on my phone prior to wiping it clear.

While the error I encountered was a bit of a pain, the cloud relieved 99% of the pain I would have gone through in getting all of the data back on my phone. In less than 10 minutes I was back in business thanks to my data sitting in the cloud.

I have always understood the power of the cloud and I use it as much as I can for collaboration and portability in my personal and professional life (gmail, google doc, cal, etc...). Today really helped me understand the true implications and power of the cloud in my day to day life. No longer do I worry about losing or leaving a phone and feeling completely stranded and cut-off from of all of the data I had put into my phone.

Free your data and free yourself.

Long live the cloud!

The Growth of Mobile Application Marketplaces Are Their Evident Demise

For the last eighteen months I have been the proud owner of the sleek, sexy and hip iPhone. A hands down game changer in the mobile game and a device I came to love and depend on everyday.

I have experienced all of the headaches that come with the AT&T network and dropped calls, but I also experienced the excitement with finding a new application that fit with my life. Applications that made my work more efficient, my media consumption seamless and my social networking always on. And it was always great to find the newest applications that no one had and you could share and showoff to all your friends.

Less than a month ago I made the switch to a an Android powered device. As with many other smartphone owners, My iPhone had become so much more than a phone to me. I was scared to give it up and I didn't know what I would do without all of the apps I had so heavily relied on.

With the Android device, as with any new device, there is a natural learning curve which gives any user some level of aches and pains in the early going. I relied heavily on my new Android powered phone and the aches and pains were gone in less than a week. My real apprehension though was the Android (Application) Market. When it comes to applications there are considerably less Android applications (est 20k) to iPhone applications (est 100k+). And man did I love my iPhone apps.

Well now after not much time with an Android device I could not imagine switching back to my iPhone. But what I have found through the first month or so with my Android device is that the application game needs to change, no matter the device, network or OS.

The current application markets do not look after the users best interest, and even the developers for that matter.

If Apple has 100,000 applications and I had about 80 on my phone that isn't good for me, for Apple or for the developer community.

For me, the user, there has to be more than 80 applications that are useful and entertaining to my needs and likes. There MUST be. For Apple there has to be a better way to get me to interact and download more applications, and the same goes for developers. I should be using a lot of more of the unique and innovative applications developers are building. Unfortunately, I cannot do this due to the sheer size of the application marketplaces and what I have to navigate through to continuously find new apps. Sure blogs and top 10 app lists are great, but they don't know about me and my phone usage and habits.

Of the 80 applications I had on my iPhone, I can't say I used more than 20 on a weekly basis. 20 applications in a sea of 100,000 just doesn't add up. It doesn't make business sense.

And I find the same goes for the Android Market. Even with 1/5th the applications, I am already running into the same problem I had with my iPhone.

In my opinion, there are two different routes to take to fix this growing problem.

The first option, abandon the application stores and build for the web. Computing power in smartphones is getting faster and faster at web browsing and will only continue to do so at greater speeds. Developers build their applications onto the web and instantaneously have access to all users across all phones and carriers. This certainly gives the carriers, OEMs and marketplaces hesitation as it takes away from the uniqueness of their brand and the applications and environment they offer, but is also puts it in the hands of the carriers and underlying operating systems to differentiate themselves where it really counts. Performance, speed, reliability and unique design among other differentiators.

The second option I see is to make the application markets socially smarter. What if when I bought my iPhone or Android device and imported all of my Gmail contacts, Facebook friends, and Twitter followers I could opt in to share the applications I am downloading and in return see my friends applications they had download, with their expressed permission of course.

This then gets interesting when you think about creating a dynamic life cycle in the application marketplace. Perhaps I get a text when specific designated friends download and app. Or perhaps when I download a new social app I can push it out to select individuals in my network. There are a lot of ways to approach the social application marketplace, all of which make it more powerful, more social and easier to navigate the ever expanding mobile marketplaces.

I have no idea in what ways the various mobile application marketplaces will evolve, but evolve they must. And in doing so they must do it in a smarter manner than they are now. One that is first and foremost good for the user, giving them the utmost utility and usability. Right now the growth in application marketplaces seems to be a race to the top, where the sheer number of applications determines the leading marketplace. I hope to see this growth spurn creativity and innovation in how applications are delivered to the user, letting the user leverage the most of the application offerings that fit with each unique individual.

Update: It appears both the iPhone app store and Android Marketplace have social applications that allow you to see what others are doing with their apps (via Mashable).

Appaware on the Android Marketplace allows you to "share online your installations, updates and removals of Android applications. In this way you become aware (App-Aware) of what is hot on the market right now."  It also allows you tweet your "apps' events".

The iPhone offers LivingSocial which allows you to do the following per their website:
-Review and rate you favorite iPhone apps and publish them to your friends
-Find iPhone apps that are popular among your friends
-Easily manage your collection of iPhone apps

There are interesting bridges to the growing problem of app store sizes.  I'm not sure if an app to show you popular or trending apps in the marketplace and share with your friends is the answer, but it is taking us to a better place.

The longer I think about this problem the more I see apps returning to the mobile browser.